Who we are

Where chic allure meets sensual sophistication, crafting unforgettable moments in Amsterdam's heart

The Visionary Behind BonTon

Welcome to BonTon, where chic meets sexy. BonTon redefines elegance and glamour offering a taste of tension and desire to all who seek it.

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Our journey began in the heart of Amsterdam, where the city’s vibrant energy pulses through the streets, and the night whispers secrets of untold adventures. It was here, in this bustling city, that BonTon opened its doors in 2019. This world, traditionally led by men, was about to witness a transformation led by a woman with a vision.

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Our founder envisioned a place where sensuality and sophistication would intertwine, creating a space where guests could escape the ordinary and indulge in the extraordinary. The search for the perfect location led us to an abandoned old building, a forgotten relic full of stories from the past. Old, dirty and in disrepair, we saw beyond the decay – envisioning a glamorous speakeasy strip club that would change the traditional. We saw potential where others only saw faded glory. With passion as our guide, we transformed the old building into a haven of sophistication, blending the allure of a bygone era with a contemporary mystique.

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But BonTon is more than just a club; it is a lifestyle, a philosophy, and an invitation to embrace the finer things in life. At the core of BonTon’s identity are five fundamental brand values: “sensitive, sexy, exciting, chic, and sensual”. These values shape everything we do. At BonTon, every detail is designed to evoke a sense of excitement and allure, tempting those in the know. As our name suggests, the right tone, we like to do it the BonTon way, chic and elegant.

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From the intimate ambiance of our club to the enticing flavors of BonTon Vodka, we love to be your invitation to the art of seduction.

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If you know you know.

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Lotte signature

Our Journey

2019

A New Vision Opens

BonTon opens its doors in Amsterdam, quickly becoming the city's most talked-about destination for adult entertainment.

The Spirit of BonTon

Launch of BonTon Vodka, extending our commitment to premium experiences beyond our venue's walls.

2020
2021

Wear the Lifestyle

Introduction of BonTon's exclusive merchandise line, allowing admirers to embrace our lifestyle beyond our doors.

Continuing Excellence

Continuing to set new standards in luxury entertainment while expanding our presence across multiple lifestyle verticals.

Present
2025

BonTon Rotterdam

Introduction of BonTon's exclusive merchandise line, allowing admirers to embrace our lifestyle beyond our doors.

Our Core Values

Sensitive

We approach every interaction with empathy and understanding, creating an environment where sophistication meets comfort.

Sexy

We celebrate the art of attraction, blending playful charm with refined elegance in everything we do.

Exciting

Mystery and anticipation guide our experiences, making every moment an adventure worth discovering.

Chic

Premium yet accessible, we curate experiences that embody timeless sophistication.

Sensual

We craft moments that appeal to all senses, ensuring every detail contributes to an atmosphere of refined allure.

Our brands

BonTon Clubs

Where elegance meets desire, and every evening becomes an unforgettable adventure

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BonTon Spirits

Discover our premium vodka, crafted with natural perfection for those who seek refined pleasure

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BonTon Merch

Embrace the BonTon lifestyle with carefully curated pieces that capture the essence of our chic sensuality

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